Pay The Price Dress

My go-to boutique in Rockwall!! Fun atmosphere and excellent customer service. All of the ladies are so friendly and super helpful. They have a great selection of clothing from everyday styles to special occasions and a lot of great gifting items.

Y’all are so helpful, friendly, & kind! We are excited to see the cute merchandise we find every time we go! It’s a wonderful shopping experience and brightens our day with the delightful colors and looks. Keep up the happy atmosphere!

My girls and I have been shopping here since the store opened several years ago. We are always greeted when we walk in the door and the staff always goes above and beyond to help us with putting outfits together for special occasions, and just cute things to have in our wardrobes! We have never had any issues with customer service and we love the staff and everything they sell!!!! So thankful to have this super cute store just down the road from us!!!

Went shopping today after losing 20 pounds and both Alyssa’s helped me out and made me feel so comfortable and confident! They are amazing will definitely return

I love this little boutique in downtown Rockwall! I am always greeted with friendly faces every time I walk in the door. They restock with new arrivals every week and everything is very affordable. Nearly everything in my closet is from nowgennext's and I always get compliments when I wear something from this store. They also sell Capri Blue candles, Spanx, and Free People - I love that I don't have to drive all the way to Dallas to shop these brands. nowgennext's is my go-to for gifts, too! I love this place!